Marketing

Focused on maximising community engagement

As mentioned in our mission statement, our marketing strategy initially revolves around the idea of declaring war on animal-based PFP projects so as to unite our community members in a common belief. Our talented marketing artist has designed our graphics in a manner that contains a storytelling element conveying the above idea as we believe that each great NFT collection has an equally great storyline accompanying its nascence and development.

The primary channel that we will use for conducting our marketing endeavours is Twitter due to the fact that most NFT buyers exclusively utilise this platform for such matters. In aiming to increase awareness and maximise community involvement, we will post a variety of content, ranging from classic WL giveaways connected with sneak peek reveals to fun challenges designed to create a stronger sense of community.

Furthermore, we have already utilised and will continue to take advantage of our network of connections with other projects to further increase awareness. We will also host multiple Twitter Spaces and Discord AMAs to provide interested parties with proper insight into our vision and develop a stronger bond with our community members.

Overall, our marketing strategy revolves around the goal of bringing as much eyes as possible to our project as we believe that our goals and expected utilities will sell themselves.